Dmitri Atrash

Product Design Lead

LinkedIn

About

Highly accomplished Product Design Lead with a passion for crafting accessible, inclusive, and user-centric digital experiences. I specialize in optimizing design processes to create high-quality, efficient products, leveraging a research-driven approach to advocate for users and foster meaningful connections in the digital world. My expertise spans strategic design leadership, full-spectrum UX, and product development across diverse industries, positioning me to drive significant impact in a target Product Design Lead role.

Work Experience

Senior User Experience Designer

Hypergiant | Full-time

May 2024 - Present

Loveland, Colorado, United States

At Hypergiant, I shaped key workflows and interface patterns for mission-focused defense and aerospace products. My work centered on improving operator clarity, reducing friction in complex tasks, and building UI systems that teams could rely on across multiple programs.

  • Led UX direction across multiple defense and aerospace projects, shaping core workflows, interaction patterns, and visual systems for mission-critical interfaces.
  • Partnered closely with program managers, engineers, and operators to translate complex requirements into clear design decisions that improved operator awareness and reduced cognitive load.
  • Created end-to-end design assets including user flows, prototypes, dashboards, and system-level UI components used across several internal and external products.
  • Guided the refinement of key features such as track management, identity panels, control workflows, and quick-action systems, ensuring they supported real operational tasks.
  • Worked with stakeholders to define acceptance criteria, break down work into actionable stories, and support smooth handoff to development teams.
  • Advocated for accessibility and human-centered design, bringing a structured research practice into teams that previously lacked formal UX processes.
  • Introduced design reviews, design documentation standards, and cross-team alignment methods that improved communication and reduced rework.

Lead User Experience Designer and Researcher

Cooperative Institute for Research in the Atmosphere (CIRA)

Jan 2023 - Present

Led UX Design and Research for a critical web application for NWS forecasters, driving development with human-centered and inclusive methodologies to deliver best-in-class weather data analysis.

  • Led the full lifecycle development of a critical web application for NWS forecasters, integrating research-based, human-centered, and inclusive design methodologies to enhance meteorological data analysis.
  • Instituted an iterative design process, leveraging continuous user feedback and usability testing to refine application functionality and user experience, ensuring optimal performance and user adoption.
  • Developed and maintained comprehensive design documentation, including wireframes, prototypes, and user flows, to guide development and ensure alignment with core UX objectives.
  • Presented project progress and milestones to diverse stakeholders, effectively addressing concerns and providing strategic recommendations for continuous improvement of a best-in-class weather data analysis application.

Lead UX and Product Design Consultant

Freelance Designer

Mar 2015 - Present

Provided comprehensive UX and Product Design consultancy, delivering modern digital experiences and strategic guidance to diverse clients across various business verticals.

  • Designed and delivered modern web-based products and digital experiences, significantly enhancing client business growth and customer engagement.
  • Developed robust websites and native digital experiences utilizing modern front-end frameworks and Content Management Systems (CMS), including React, WordPress, and Shopify.
  • Consulted across diverse business verticals, advocating for UX design, user inclusivity, and web accessibility, while advising teams on design operations and Agile best practices.
  • Created, implemented, and maintained scalable design systems and libraries, enabling product teams to develop consistent and versatile digital products efficiently.

Digital Business Engineer

Allstate

Mar 2022 - Aug 2022

Collaborated with cross-functional teams to mature agile execution practices and define digital strategies, driving outcome-focused product development.

  • Partnered with engineering, UX, and business experts to mature agile execution practices, enhancing delivery of intended outcomes.
  • Defined and cataloged digital blueprints, roadmaps, and success criteria by applying an outcome-focused discipline to product and platform strategy.
  • Supported digital strategy development by synthesizing input from research, testing, MVP results, and partnerships, effectively communicating key findings and recommendations to stakeholders.

Senior User Experience Engineer

Optum

Nov 2021 - Mar 2022

Designed user interactions and product features across a large ecosystem of micro-products within multidisciplinary, cross-functional teams in the healthcare industry.

  • Designed critical user interactions, interfaces, and product features across a large ecosystem of micro-products within multidisciplinary, cross-functional teams.
  • Applied full-spectrum UX design, collaborating with stakeholders and users, and advising on best practices to develop impactful healthcare products.
  • Mentored junior designers, fostering a culture of inclusive, engaging, and human-centered user experience design.

Senior User Experience and Product Consultant

Object Partners, Inc.

Jul 2020 - Nov 2021

Advised clients on product design strategy, product management, and process improvement, ensuring user-centric solutions.

  • Advised diverse clients on product design strategy, product management, and process improvement, strengthening design and development relationships.
  • Collaborated with users and stakeholders to design and build user interactions and interfaces, ensuring solutions met customer expectations and business goals through full-spectrum UX design.
  • Enabled clients and C-suite executives to connect with users, demonstrating significant Return on Investment (ROI) through strategic design initiatives.

Product Designer + UI/UX Front-End Developer

Tigerpaw

Jun 2019 - Jul 2020

Led the redesign of B2B automation software, creating captivating user interfaces and driving user research initiatives.

  • Orchestrated the complete redesign of B2B automation software, crafting unique and captivating user interfaces, visuals, and user journeys.
  • Directed and conducted user research initiatives with over 856 users, translating findings into impactful user experiences and interfaces, and advising CEO and COO on strategic design decisions.
  • Collaborated cross-functionally with users and stakeholders throughout the product lifecycle to deliver tailored web applications and experiences.

Naval Aviator (Pilot)

United States Navy

Apr 2009 - Jun 2019

Piloted advanced aircraft and led diverse teams in tactical operations, managing multi-million dollar programs and ensuring effective program implementation.

  • Led diverse teams and managed multi-million dollar programs, contributing to the successful deployment of cutting-edge P-8A Poseidon and MQ-4C Triton platforms.
  • Piloted advanced aircraft in global tactical operations, ensuring effective program implementation and mission success.
  • Oversaw complex project requirements and logistics for the deployment of advanced naval aviation platforms.
  • Managed operational readiness and training for personnel, ensuring peak performance in high-stakes environments.

Education

Web Design and Development

University of Denver - Denver, CO

Aug 2017 - Jun 2019

Aviation Technology

Metropolitan State College of Denver - Denver, CO

Jan 2003 - Dec 2008

Skills

User Experience (UX/UI) Design

  • UI/UX Design
  • Interaction Design
  • Wireframing
  • User Testing
  • Figma
  • Adobe CC
  • User Research
  • Accessibility / WCAG
  • Prototyping
  • Usability Testing
  • Information Architecture

Web Technologies

  • HTML
  • CSS/SCSS
  • JavaScript
  • React
  • WordPress

Product & Leadership

  • Leadership
  • Communication
  • Product Management
  • Product Strategy